Amira Foods INC
AMIRA NOW AVAILABLE AT JAMMU, AGRA
AMIRA is now available at Bharti Wal-Mart’s 13th Best Price Store at Jammu. We also occpied the most promient branding locations of the store to ensure that the brand stood out amongst the existing in clutter.
AMIRA carried out wet sampling as well as occupied branding visibility in category @ Best Price Agro Store.
SERVING NOW AMIRA BASMATI RICE ; THE BEST BASMATI MONEY CAN BUY
AMIRA joins hands with TPG Whole Pvt. Ltd. Knwn as Vishal Mega mart Stores. AMIRA launched its basmati rice with a bang by running a very special promotion on Amira Guru Daily Basmati Rice (Buy1 Get1 + 1 gm Hallmarked Silver Coins + 2kg Sugar). The promotion started on onset of DIwali season and is running successfully across all the Vishal Megamart stores (PAN India).
AMIRA’S ASSOCIATES FOR DURGA PUJA CELEBRATION AT DELHI & KOLKATA
AMIRA participated at the Sarbojanin Sree Sree Durgotsav 2011, organized by Udayan Sangha, Kolkata. AMIRA occupiedthe most prominent place at the Deshbandhunagar beguiati premises where the puja took place. AMIRA’s greeting banners were all over the place. The concept of this association was that Durga Puja festival is a great platform to connect with a rice eating audience and create brand visibility as well as induce trials with prospective consumers. This also gives us an opportunity to greet all our customers, cunsumers connect a loyal bond with brand and exchange festive greetings.
AMIRA made presence at the Co-operative Ground Durga Puja, C R Park, New Delhi. AMIRA had an exclusive stall to showcase our brands and carry out rice sampling. The AMIRA activity promoters had a special focus on the product and brand awareness. Special schemes were being run on the premium brands- Amira Pure Traditional Basmati Rice, Amira Goodlength Slim & Slender Basmati Rice, Amira Sharbati Long Grain Aromatic Rice and Amira Daily Fresh Basmati Rice. The overall experience in terms of customer response and sales was excellent. AMIRA also organized 3 day sampling activity of Amira Basmati Rice wherein veg-pulav was served to the customers to have real time experience before purchasing the same.
AMIRA NOW @ AL AIN CO-OPERATIVE, UAE
AMIRA Basmati rice now is available in AL AIN COOPERATIVE stores in UAE. Amira Basmati that made presence in UAE Market last year, had grained its presence across all major retail formats; AL AIN Stores adds another milestones in its placement coverage.
AMIRA @ LuLu AND SHOP RITE, ESAIEED – QATAR
AMIRA Foods launched its top gourmet basmati range namely AMIRA PURE TRADITIONAL BASMATI, AMIRA INDIGO EXTRA LONG GRAIN BASMATI RICE AND AMIRA GOODLENGTH BASMATI RICE in pack sizes of 1, 2, 5 and 20 kgs in premier retail chains like Shoprite and lulu’s Qatar.
LuLu QATAR GETS TASTE OF AMIRA BASMATI RICE
SAMPLING INITIATIVE IN LULU QATAR-Extending our vision of Food Connect in our on ground implementation activity is Brand sampling -a great marketing tool for a new product. It gives the customer enough of a preview to decide wheather to like or dislike the product.
While product sample introduces the consumer to the new product, it also makes them “want more” because it is such a small or limited sample, that the yearning grows more.
The Brand sampling of AMIRA PURE TRADITIONAL BASMATI RICE at Lulu’s was carried ut in same spirit in August 2011.
DELEGATION FROM INDONESIA VISITS AMIRA FACILITY
Indonesia’s state logistics agency BULOG visits India for importing Non Basmati Rice.
Amira Foods is one of the chosen companies by BULOG (the Indonesian State Logistics Agency) for this visit.
The delegation led by both HE. BULOG Chief Sutarto Ali-Moeso and LT. GENERAL (R) ANDI M. GHALIB Ambassador Indonesia was welcomed by CEO Amira Foods Protik Guha & Vice President Tanvir Singh.
The Amira Team ensured that the delegation had a complete Factory Tour of the systems and Processes of Milling, Packing, Visual Inspection of the rice varieties being offered by Amira Foods.